The Beta Group Case Study Example | Topics and Well Written Essays - 500 words

The Beta Group - Case Study Example Beta became a successful group in corporate world because it created and offered new technological solutions in certain business sectors such as medical, consumer products, and industrial technology. The group actually identified where the gaps exist in the market and how they could be matched through use of technology and research & development. The actual business model of The Beta Group is known as Business Engineering that refers to development of a concept and business strategy through comprehensive marker research followed by analysis of potential and scope of certain products and technologies. Indeed, the group first identifies an opportunity in the marketplace after which it initiates research and evaluates the competition, underlying issues and how the needs could be met. If research proves successful then the needs are matched through hunting and development of a proprietary technology or an innovative process. Nevertheless, it is justified to argue that Beta Group has tran slated innovation into value through creation of new technologies by using innovative ideas. As a result, the proprietary technologies have benefited in meeting consumer meets for which no solutions were previously available in market. In short, the aforementioned created value for patients and customers from every walk of life.